Last Modified June 1, 2021
This Website is maintained by Lockn’ LLC (“LOCKN’” or “Company”), for the purpose of providing you with information about LOCKN’ Festival and certain other events that take place on LOCKN’ Farm, and to give you the opportunity to browse lineups, purchase tickets and merchandise, subscribe to our mailing list participate in ticket contests and competitions, and submit information to volunteer or participate as vendor at one of our events.
1. What information do we collect?
When you visit the Websites, we collect information that can be used to identify you as an individual (personal information), which you provide voluntarily, and information about your usage of our Websites (non-personal or usage information), which we collect using cookies and other technologies as you browse the Websites.
2. Personal Information
If you want to join our mailing list, purchase tickets to LOCKN’ events, purchase merchandise from our online store, participate in any of our contests or promotions, or engage in other activities on our Websites, you will need to provide certain personal information to us or our ticketing partners. The specific information will vary depending on the activity and may include your name, email address, postal address, phone number, credit card number, birth date and gender. If you are not interested in participating in such activities, you are still free to browse the Websites; however, if you want to interact more deeply with what LOCKN’ has to offer, you will need to provide us with the required information.
3. Non-Personally Identifiable Information
We also collect non-personally identifiable information that cannot be associated with your personal identity, but gives us or our third-party service providers data about your location, your computer and how you use the Website. This information may include:
- browser and device information, including operating system;
- IP address;
- date and time you access the Websites;
- geographic location information;
- information about how you use the Websites; and
- the site that referred you to the Websites.
4. Cookies and Other Technologies
These cookies collect anonymous information about how you use the Websites, such as how many times you visit and which sources/pages you traffic most often to help us and our carefully selected third party partners understand your activity on the Websites. For example, we may use data from cookies to understand how many users visited our lineups pages or viewed particular items in our online store. This information can help us and our partners better understand your interests in order to enhance functionality and personalization, such that over time, our Website content reflects your preferences.
In addition, they help us better gauge the relative effectiveness of marketing activities. For example, we may be able to determine which inbound links to a particular webpage drove subsequent interactions with the Website functionality such as contests and promotions.
All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our Websites, and will not be able to monitor their performance.
These cookies are set to make accessing the Websites more convenient to the user. They are usually only set in response to actions made by you which amount to a request for services, such as filling in forms.
Targeting or Advertising Cookies and Other Technologies
Each of the Websites contains social media widgets, video players and other devices that provide functionality from other third parties including: social media services such as Facebook, Instagram and others; content providers such as YouTube; music services such as Spotify and Pandora; and advertisers and advertising service providers . The placement of cookies, web beacons, pixel tags and other technologies by these widgets and devices helps us and our third party partners to better understand your interests and preferences to help pick the right ads or content suggestions to display to you when you are on their sites. For example, pixel tags and web beacons may be used to, among other things, track your actions on the Websites for the purpose of serving tailored advertisements to you on third party websites, measure the success of marketing campaigns and compile statistics about the Website’s usage and response rates. They do not store any Personal Information, but are based on uniquely identifying your browser and Internet device. If you do not allow these cookies and other technologies, you will experience less targeted advertising.
We also utilize analytics tools for social media and advertising management and reporting that similarly access non-personally identifiable information using these technologies, including Google Analytics.
If you continue to use this Website without taking action to prevent the storage of this information, you are effectively agreeing to this use.
5. What do we use your information for?
- to fulfill orders for LOCKN’ merchandise;
- to analyze your use of, or interest in, our content;
- to communicate with you by email about upcoming concerts and events, and related products or services that we think may be of interest to you;
- to help us develop and display content and advertising tailored to your interests;
- to enforce our terms and conditions; and
- to generally manage our business.
6. Do we share any information with outside parties?
LOCKN’ may share information about you with its third party partners and advertisers for the limited purposes described herein. In addition, the Company shares corporate ownership with Brooklyn Bowl, The Capitol Theatre and Relix Media Group and FANS.live. Accordingly, the Company may disclose your information to its affiliated companies operating these ventures to enable them to market concerts and other events they think you might be interested in. By submitting your personal information, you agree that we and our affiliates can provide you with this information. If at any point you do not want to continue to receive email messages from the Company or any of its affiliates, please follow the unsubscribe instructions in the relevant email.
We may also disclose your personal information to third party service providers we engage as contractors or agents to perform services for us, such as providing payment processing and email marketing services. We share information with these contractors only to the extent reasonably necessary for them to perform these services on our behalf, and pursuant to confidentiality obligations.
LOCKN’s Websites provide you with direct access to ticketing partners, such as Front Gate Tickets. Our agreement with this company provides us with ownership rights in certain information, including name, zip code and email address, it collects from you in connection with your ticket purchases.
We may also disclose your personal information if we are legally compelled to do so. In other words, when the law requires it or when we have reason to believe that a disclosure is necessary or appropriate to address potential or actual injury or interference with the rights, property or operations of the Company or others. Finally, if we undergo a merger or acquisition, or sell or otherwise transfer substantially all the assets of the Company or its affiliates, or relating to the Company, your personal information may be transferred to our successor or assign.
We may also share aggregated non-personal information with third parties, including advisors, advertisers and investors, for general business analysis purposes. This aggregated data does not contain any personal information.
Please note that if applicable, depending on your Facebook account settings, if you access our Websites while logged into your Facebook account, you may be authorizing us to advertise to you on Facebook, although Facebook will not share your information with us. If you do not wish to see advertisements from LOCKN’ on Facebook, you will need to adjust your Facebook account settings.
7. Special Note Regarding Children Under the Age of 13
The Websites are not directed to children under 13 years of age. We do not knowingly collect Personal Information from children under 13. If you are under 13, do not provide any information through the Websites or otherwise provide any information about yourself to us. LOCKN’ is not responsible for independently verifying the age of each of its users. Should you, as a user’s parent or legal guardian, become aware that a user who is under the age of 13 has provided LOCKN’ with Personal Information, please notify us immediately by email at email@example.com or by mail at Lockn’ LLC, Attn: Privacy Officer, 104 W. 29th St, 11th Floor, New York, NY 10001. LOCKN’ will make reasonable attempts to verify the information provided to us by the parent or guardian is accurate, and if it is determined the user is under the age of 13, any gathered information concerning such user will be deleted from our records.
8. Your Options
If at any point you do not want to continue receive email messages from the Websites or any of our affiliates, you may opt-out from receiving further emails by following the unsubscribe instructions provided in the relevant email. Please allow up to ten (10) business days for your opt-out request to be processed.
9. How do we protect your information?
LOCKN’ takes reasonable administrative and electronic measures designed to safeguard and protect your Personal Information from accidental loss or unauthorized access, disclosure, or use. This may include using technologies such as Secure Sockets Layer (SSL) and may include one or more firewalls designed to block access from outside our network. Information we collect may be stored or processed on computers in any country where we do business. Although LOCKN’ strives to protect your Personal Information and privacy, no security method or firewall can be guaranteed to protect information from hackers or human error, and we therefore expressly disclaim responsibility and/or liability for the loss, theft, destruction or inadvertent disclosure of your Personal Information. In the unfortunate event that your Personal Information is compromised, we may notify you by email at the last email address you have provided to us, in a reasonable time under the circumstances and as required under law. Delays in notification may occur while we take necessary measures to determine the scope of the breach and restore reasonable integrity to the system, as well as at the legitimate request of law enforcement should it be determined that such notification would impede a government investigation.
10. Additional Information
Targeting or Advertising Cookies and Other Technologies
A California resident who has provided personal information to a business with whom he/she has established a business relationship for personal, family, or household purposes (“California Customer”) is entitled to request information about whether the business has disclosed personal information to any unaffiliated third parties for the third parties’ direct marketing purposes. In general, if the business has made such a disclosure of personal information, upon receipt of a request by a California Customer, the business is required to provide a list of all third parties to whom personal information was disclosed in the preceding calendar year, as well as a list of the categories of personal information that were disclosed.
We have opted for this alternative approach. LOCKN’ does not disclose users’ Personal Information to unaffiliated third parties without the users’ consent. Therefore, we are not required to maintain or disclose a list of unaffiliated third parties that received your Personal Information for marketing purposes.