LOCKN’ Privacy Policy
Last Modified June 1, 2021
We at LOCKN’ are connected to you by our love for experiencing live music together. This means that sharing is one of our highest values. But maintaining the privacy of the personal information you entrust to us is just as important. This Privacy Policy explains how we use and share the information we collect through our websites at www.locknfestival.com and www.locknfarm.com (the “Websites”). As you may be aware, a new European Union law, called the General Data Protection Regulation (or “GDPR”), gives certain rights to individuals in relation to their personal data. To reflect the increased transparency requirements of the GDPR, we will be making some changes to our Privacy Policy and putting in place certain tools to give you additional transparency and control over the personal data we collect and use. This Website is maintained by Lockn’ LLC (“LOCKN’” or “Company”), for the purpose of providing you with information about LOCKN’ Festival and certain other events that take place on LOCKN’ Farm, and to give you the opportunity to browse lineups, purchase tickets and merchandise, subscribe to our mailing list participate in ticket contests and competitions, and submit information to volunteer or participate as vendor at one of our events. We reserve the right to modify or update this Privacy Policy at any time, with or without prior notice to you, for any reason including, without limitation, as laws and technologies change or we add or discontinue certain services or practices. Any such changes to the Privacy Policy will supersede and replace any previous Privacy Policy effective immediately upon posting to this page. It is your responsibility to periodically review the Privacy Policy as posted here for any changes. Your continued use of the Website after the posting of revisions to the Privacy Policy will constitute your acceptance of such changes. For the avoidance of doubt, you should discontinue using the Website if you do not agree with any changes to the Privacy Policy. This Privacy Policy, in effect as of the last modified date listed above, supersedes and replaces any and all Privacy Policies previously in effect.1. What information do we collect?
When you visit the Websites, we collect information that can be used to identify you as an individual (personal information), which you provide voluntarily, and information about your usage of our Websites (non-personal or usage information), which we collect using cookies and other technologies as you browse the Websites.2. Personal Information
Registration Information
If you want to join our mailing list, purchase tickets to LOCKN’ events, purchase merchandise from our online store, participate in any of our contests or promotions, or engage in other activities on our Websites, you will need to provide certain personal information to us or our ticketing partners. The specific information will vary depending on the activity and may include your name, email address, postal address, phone number, credit card number, birth date and gender. If you are not interested in participating in such activities, you are still free to browse the Websites; however, if you want to interact more deeply with what LOCKN’ has to offer, you will need to provide us with the required information.3. Non-Personally Identifiable Information
We also collect non-personally identifiable information that cannot be associated with your personal identity, but gives us or our third-party service providers data about your location, your computer and how you use the Website. This information may include:- browser and device information, including operating system;
- IP address;
- date and time you access the Websites;
- geographic location information;
- information about how you use the Websites; and
- the site that referred you to the Websites.
4. Cookies and Other Technologies
LOCKN’ uses cookies to make its Websites work as you would expect them to. A cookie is a small string of data sent by the Website that is stored in your computer’s Internet browser and provided back to the Website each time you interact with the Website to uniquely identify your browser. Cookies do not convey Personal Information about you; they provide anonymous information to us regarding how you use the Website. We may use session cookies, which are temporary cookies that disappear after you close your browser and/or persistent cookies, which remain on your hard drive after you close your browser and are reloaded when you open a new browser session. We also use cookies for other purposes, including providing you with a more personalized web experience. For example, LOCKN’ and some of our service providers, advertisers and other third parties may use a variety of technologies to learn more about how you use our Websites. Below is a list of the different types of cookies used on the Websites, including an explanation of what they are used for. If you want to learn more about the general uses of cookies, including how to stop them being stored by your computer, please visit Cookiepedia – all about cookies.Performance Cookies
These cookies collect anonymous information about how you use the Websites, such as how many times you visit and which sources/pages you traffic most often to help us and our carefully selected third party partners understand your activity on the Websites. For example, we may use data from cookies to understand how many users visited our lineups pages or viewed particular items in our online store. This information can help us and our partners better understand your interests in order to enhance functionality and personalization, such that over time, our Website content reflects your preferences. In addition, they help us better gauge the relative effectiveness of marketing activities. For example, we may be able to determine which inbound links to a particular webpage drove subsequent interactions with the Website functionality such as contests and promotions. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our Websites, and will not be able to monitor their performance.Functionality Cookies
These cookies are set to make accessing the Websites more convenient to the user. They are usually only set in response to actions made by you which amount to a request for services, such as filling in forms. Social media widgets and media players on the Websites may also place and access session and/or persistent cookies in your browser. As a result, third parties may have access to your browser information which can tell them your IP Address, device ID and operating system, as well as the URLs of the webpages you visit or from which you view videos or other content, which may include or enable them to infer your preferences. These third parties may use this information to measure effectiveness of their activities, or otherwise pursue their own business goals. Once a cookie is placed by such third parties, we have no access to or control over it. If you have a concern about a particular third-party’s cookie deployment, please review their privacy policy.Targeting or Advertising Cookies and Other Technologies
Each of the Websites contains social media widgets, video players and other devices that provide functionality from other third parties including: social media services such as Facebook, Instagram and others; content providers such as YouTube; music services such as Spotify and Pandora; and advertisers and advertising service providers . The placement of cookies, web beacons, pixel tags and other technologies by these widgets and devices helps us and our third party partners to better understand your interests and preferences to help pick the right ads or content suggestions to display to you when you are on their sites. For example, pixel tags and web beacons may be used to, among other things, track your actions on the Websites for the purpose of serving tailored advertisements to you on third party websites, measure the success of marketing campaigns and compile statistics about the Website’s usage and response rates. They do not store any Personal Information, but are based on uniquely identifying your browser and Internet device. If you do not allow these cookies and other technologies, you will experience less targeted advertising. We also utilize analytics tools for social media and advertising management and reporting that similarly access non-personally identifiable information using these technologies, including Google Analytics. If at any point you do not want information collected through the use of cookies, there is a simple procedure on most devices through which the Website is accessed that allows you to decline the use of cookies. If you choose to decline cookies, then some or all of the features, functionality and promotions available through the Website may not be available to you. You may also opt-out of having information collected through the use of web beacons, pixel tags and other similar technologies. Our third-party service providers, place pixel tags on the device through which you access the Website for purposes of advertising about goods and services that may be of interest to you. If you would like more information about this practice, please visit the Network Advertising Initiative at www.networkadvertising.org or the Digital Advertising Alliance at www.aboutads.info. You may also visit those sites to opt out of these advertising practices in desktop and mobile browsers on the particular device on which you are accessing this Privacy Policy. If you continue to use this Website without taking action to prevent the storage of this information, you are effectively agreeing to this use.5. What do we use your information for?
You understand and agree that LOCKN’ is the owner of the information it collects, including your Personal Information. We may use this information for any purpose relating to our business, subject to the prohibitions contained in this Privacy Policy. In general, we may use information that we collect about you in the following ways:- to fulfill orders for LOCKN’ merchandise;
- to analyze your use of, or interest in, our content;
- to communicate with you by email about upcoming concerts and events, and related products or services that we think may be of interest to you;
- to help us develop and display content and advertising tailored to your interests;
- to enforce our terms and conditions; and
- to generally manage our business.