LOCKN’ Privacy Policy

Last Modified June 1, 2021

We at LOCKN’ are connected to you by our love for experiencing live music together. This means that sharing is one of our highest values. But maintaining the privacy of the personal information you entrust to us is just as important. This Privacy Policy explains how we use and share the information we collect through our websites at www.locknfestival.com and www.locknfarm.com (the “Websites”).

As you may be aware, a new European Union law, called the General Data Protection Regulation (or “GDPR”), gives certain rights to individuals in relation to their personal data. To reflect the increased transparency requirements of the GDPR, we will be making some changes to our Privacy Policy and putting in place certain tools to give you additional transparency and control over the personal data we collect and use.

This Website is maintained by Lockn’ LLC (“LOCKN’” or “Company”), for the purpose of providing you with information about LOCKN’ Festival and certain other events that take place on LOCKN’ Farm, and to give you the opportunity to browse lineups, purchase tickets and merchandise, subscribe to our mailing list participate in ticket contests and competitions, and submit information to volunteer or participate as vendor at one of our events.

We reserve the right to modify or update this Privacy Policy at any time, with or without prior notice to you, for any reason including, without limitation, as laws and technologies change or we add or discontinue certain services or practices. Any such changes to the Privacy Policy will supersede and replace any previous Privacy Policy effective immediately upon posting to this page. It is your responsibility to periodically review the Privacy Policy as posted here for any changes. Your continued use of the Website after the posting of revisions to the Privacy Policy will constitute your acceptance of such changes. For the avoidance of doubt, you should discontinue using the Website if you do not agree with any changes to the Privacy Policy. This Privacy Policy, in effect as of the last modified date listed above, supersedes and replaces any and all Privacy Policies previously in effect.

1. What information do we collect?

When you visit the Websites, we collect information that can be used to identify you as an individual (personal information), which you provide voluntarily, and information about your usage of our Websites (non-personal or usage information), which we collect using cookies and other technologies as you browse the Websites.

2. Personal Information

Registration Information

If you want to join our mailing list, purchase tickets to LOCKN’ events, purchase merchandise from our online store, participate in any of our contests or promotions, or engage in other activities on our Websites, you will need to provide certain personal information to us or our ticketing partners. The specific information will vary depending on the activity and may include your name, email address, postal address, phone number, credit card number, birth date and gender. If you are not interested in participating in such activities, you are still free to browse the Websites; however, if you want to interact more deeply with what LOCKN’ has to offer, you will need to provide us with the required information.

3. Non-Personally Identifiable Information

We also collect non-personally identifiable information that cannot be associated with your personal identity, but gives us or our third-party service providers data about your location, your computer and how you use the Website. This information may include:

  • browser and device information, including operating system;
  • IP address;
  • date and time you access the Websites;
  • geographic location information;
  • information about how you use the Websites; and
  • the site that referred you to the Websites.

4. Cookies and Other Technologies

LOCKN’ uses cookies to make its Websites work as you would expect them to. A cookie is a small string of data sent by the Website that is stored in your computer’s Internet browser and provided back to the Website each time you interact with the Website to uniquely identify your browser. Cookies do not convey Personal Information about you; they provide anonymous information to us regarding how you use the Website. We may use session cookies, which are temporary cookies that disappear after you close your browser and/or persistent cookies, which remain on your hard drive after you close your browser and are reloaded when you open a new browser session.

We also use cookies for other purposes, including providing you with a more personalized web experience. For example, LOCKN’ and some of our service providers, advertisers and other third parties may use a variety of technologies to learn more about how you use our Websites. Below is a list of the different types of cookies used on the Websites, including an explanation of what they are used for. If you want to learn more about the general uses of cookies, including how to stop them being stored by your computer, please visit Cookiepedia – all about cookies.

Performance Cookies

These cookies collect anonymous information about how you use the Websites, such as how many times you visit and which sources/pages you traffic most often to help us and our carefully selected third party partners understand your activity on the Websites. For example, we may use data from cookies to understand how many users visited our lineups pages or viewed particular items in our online store. This information can help us and our partners better understand your interests in order to enhance functionality and personalization, such that over time, our Website content reflects your preferences.

In addition, they help us better gauge the relative effectiveness of marketing activities. For example, we may be able to determine which inbound links to a particular webpage drove subsequent interactions with the Website functionality such as contests and promotions.
All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our Websites, and will not be able to monitor their performance.

Functionality Cookies

These cookies are set to make accessing the Websites more convenient to the user. They are usually only set in response to actions made by you which amount to a request for services, such as filling in forms.

Social media widgets and media players on the Websites may also place and access session and/or persistent cookies in your browser. As a result, third parties may have access to your browser information which can tell them your IP Address, device ID and operating system, as well as the URLs of the webpages you visit or from which you view videos or other content, which may include or enable them to infer your preferences. These third parties may use this information to measure effectiveness of their activities, or otherwise pursue their own business goals. Once a cookie is placed by such third parties, we have no access to or control over it. If you have a concern about a particular third-party’s cookie deployment, please review their privacy policy.

Targeting or Advertising Cookies and Other Technologies

Each of the Websites contains social media widgets, video players and other devices that provide functionality from other third parties including: social media services such as Facebook, Instagram and others; content providers such as YouTube; music services such as Spotify and Pandora; and advertisers and advertising service providers . The placement of cookies, web beacons, pixel tags and other technologies by these widgets and devices helps us and our third party partners to better understand your interests and preferences to help pick the right ads or content suggestions to display to you when you are on their sites. For example, pixel tags and web beacons may be used to, among other things, track your actions on the Websites for the purpose of serving tailored advertisements to you on third party websites, measure the success of marketing campaigns and compile statistics about the Website’s usage and response rates. They do not store any Personal Information, but are based on uniquely identifying your browser and Internet device. If you do not allow these cookies and other technologies, you will experience less targeted advertising.

We also utilize analytics tools for social media and advertising management and reporting that similarly access non-personally identifiable information using these technologies, including Google Analytics.

If at any point you do not want information collected through the use of cookies, there is a simple procedure on most devices through which the Website is accessed that allows you to decline the use of cookies. If you choose to decline cookies, then some or all of the features, functionality and promotions available through the Website may not be available to you.

You may also opt-out of having information collected through the use of web beacons, pixel tags and other similar technologies. Our third-party service providers, place pixel tags on the device through which you access the Website for purposes of advertising about goods and services that may be of interest to you. If you would like more information about this practice, please visit the Network Advertising Initiative at www.networkadvertising.org or the Digital Advertising Alliance at www.aboutads.info. You may also visit those sites to opt out of these advertising practices in desktop and mobile browsers on the particular device on which you are accessing this Privacy Policy.

If you continue to use this Website without taking action to prevent the storage of this information, you are effectively agreeing to this use.

5. What do we use your information for?

You understand and agree that LOCKN’ is the owner of the information it collects, including your Personal Information. We may use this information for any purpose relating to our business, subject to the prohibitions contained in this Privacy Policy. In general, we may use information that we collect about you in the following ways:

  • to fulfill orders for LOCKN’ merchandise;
  • to analyze your use of, or interest in, our content;
  • to communicate with you by email about upcoming concerts and events, and related products or services that we think may be of interest to you;
  • to help us develop and display content and advertising tailored to your interests;
  • to enforce our terms and conditions; and
  • to generally manage our business.

6. Do we share any information with outside parties?

LOCKN’ may share information about you with its third party partners and advertisers for the limited purposes described herein. In addition, the Company shares corporate ownership with Brooklyn Bowl, The Capitol Theatre and Relix Media Group and FANS.live. Accordingly, the Company may disclose your information to its affiliated companies operating these ventures to enable them to market concerts and other events they think you might be interested in. By submitting your personal information, you agree that we and our affiliates can provide you with this information. If at any point you do not want to continue to receive email messages from the Company or any of its affiliates, please follow the unsubscribe instructions in the relevant email.

We may also disclose your personal information to third party service providers we engage as contractors or agents to perform services for us, such as providing payment processing and email marketing services. We share information with these contractors only to the extent reasonably necessary for them to perform these services on our behalf, and pursuant to confidentiality obligations.

LOCKN’s Websites provide you with direct access to ticketing partners, such as Front Gate Tickets. Our agreement with this company provides us with ownership rights in certain information, including name, zip code and email address, it collects from you in connection with your ticket purchases.

We may also disclose your personal information if we are legally compelled to do so. In other words, when the law requires it or when we have reason to believe that a disclosure is necessary or appropriate to address potential or actual injury or interference with the rights, property or operations of the Company or others. Finally, if we undergo a merger or acquisition, or sell or otherwise transfer substantially all the assets of the Company or its affiliates, or relating to the Company, your personal information may be transferred to our successor or assign.

We may also share aggregated non-personal information with third parties, including advisors, advertisers and investors, for general business analysis purposes. This aggregated data does not contain any personal information.

Please note that if applicable, depending on your Facebook account settings, if you access our Websites while logged into your Facebook account, you may be authorizing us to advertise to you on Facebook, although Facebook will not share your information with us. If you do not wish to see advertisements from LOCKN’ on Facebook, you will need to adjust your Facebook account settings.

7. Special Note Regarding Children Under the Age of 13

The Websites are not directed to children under 13 years of age. We do not knowingly collect Personal Information from children under 13. If you are under 13, do not provide any information through the Websites or otherwise provide any information about yourself to us. LOCKN’ is not responsible for independently verifying the age of each of its users. Should you, as a user’s parent or legal guardian, become aware that a user who is under the age of 13 has provided LOCKN’ with Personal Information, please notify us immediately by email at privacy@locknfestival.com or by mail at Lockn’ LLC, Attn: Privacy Officer, 104 W. 29th St, 11th Floor, New York, NY 10001. LOCKN’ will make reasonable attempts to verify the information provided to us by the parent or guardian is accurate, and if it is determined the user is under the age of 13, any gathered information concerning such user will be deleted from our records.

8. Your Options

If at any point you do not want to continue receive email messages from the Websites or any of our affiliates, you may opt-out from receiving further emails by following the unsubscribe instructions provided in the relevant email. Please allow up to ten (10) business days for your opt-out request to be processed.

Please refer to the Targeting or Advertising Cookies and Other Technologies section of this Privacy Policy to recall out how to opt out of the sharing of information collected through the use of web beacons, pixel tags and other similar technologies.

9. How do we protect your information?

LOCKN’ takes reasonable administrative and electronic measures designed to safeguard and protect your Personal Information from accidental loss or unauthorized access, disclosure, or use. This may include using technologies such as Secure Sockets Layer (SSL) and may include one or more firewalls designed to block access from outside our network. Information we collect may be stored or processed on computers in any country where we do business. Although LOCKN’ strives to protect your Personal Information and privacy, no security method or firewall can be guaranteed to protect information from hackers or human error, and we therefore expressly disclaim responsibility and/or liability for the loss, theft, destruction or inadvertent disclosure of your Personal Information. In the unfortunate event that your Personal Information is compromised, we may notify you by email at the last email address you have provided to us, in a reasonable time under the circumstances and as required under law. Delays in notification may occur while we take necessary measures to determine the scope of the breach and restore reasonable integrity to the system, as well as at the legitimate request of law enforcement should it be determined that such notification would impede a government investigation.

10. Additional Information

Targeting or Advertising Cookies and Other Technologies

A California resident who has provided personal information to a business with whom he/she has established a business relationship for personal, family, or household purposes (“California Customer”) is entitled to request information about whether the business has disclosed personal information to any unaffiliated third parties for the third parties’ direct marketing purposes. In general, if the business has made such a disclosure of personal information, upon receipt of a request by a California Customer, the business is required to provide a list of all third parties to whom personal information was disclosed in the preceding calendar year, as well as a list of the categories of personal information that were disclosed.

However, under the law, a business is not required to provide the above-described lists if the business adopts and discloses to the public (in its Privacy Policy) a policy of not disclosing customer’s personal information to third parties for their direct marketing purposes unless the customer first affirmatively agrees to the disclosure or gives customers a mechanism to opt out of having their personal information disclosed to third parties for their direct marketing purposes. Rather, the business may comply with the law by notifying the customer of his or her right to prevent disclosure of personal information and providing a cost free means to exercise the right.

We have opted for this alternative approach. LOCKN’ does not disclose users’ Personal Information to unaffiliated third parties without the users’ consent. Therefore, we are not required to maintain or disclose a list of unaffiliated third parties that received your Personal Information for marketing purposes.

If you have any questions about this Privacy Policy, please contact us by email at privacy@locknfestival.com or by mail at Lockn’ LLC, Attn: Privacy Officer, 104 West 29th Street, 11th Floor, New York, NY 10001.